Automated Data Capture

Solutions for Business Reply Mail and Change of Address Forms

With recent technology advances in automated data capture, information can be more economically and accurately extracted from business forms. Parascript’s data capture software solutions offer flexible and modular functionality configurable to each business’ unique needs. With FormXtra, customers get Parascript image analysis and pattern recognition technology that processes over 75 billion checks, forms and mail pieces annually, with the highest recognition rates available in the market.

Automated data capture improves operational efficiencies, saves time, increases accuracy and ensures data integrity, while reducing processing costs. Parascript’s automated data capture solutions help businesses across the industry spectrum – from fulfillment services providers to insurance, financial services, banking and business process outsourcing (BPO) - to process large volumes of forms accurately and efficiently. Many forms have addresses embedded in them, and automated data capture and interpretation of addresses can improve efficiencies in fulfillment or payment processing businesses.

There are also address-specific forms that benefit from automated data capture: Business Reply Mail and Change of Address Forms.

Business Reply Mail (BRM), includes preaddressed cards, envelopes, or labels that can be mailed without prepayment of postage. This type of reply mail is frequently used by direct marketers seeking to encourage orders, researchers needing survey responses, etc. Frequently, BRM cards are inserted into magazines to make it easier for potential prospects to subscribe to a publication. Businesses utilize BRM because it is inexpensive to use and process. The most important data on business reply mail forms is the address information. If the address is not recognized, the subscription publication can’t be verified and mailed to the subscriber, resulting in lost sales opportunity. Therefore, automated data capture of addresses has to be highly accurate and fast.

Change-Of-Address (COA) forms are used to notify the United States Postal Service (USPS) or the utility vendor (i.e. electrical, gas, telephone service company) about a change of address, enabling future mail to be delivered to the right place. The USPS estimates that about 18% of the U.S. population changes households in a given year. Every time a person moves, he or she has to fill out multiple forms indicating their new address: for each credit card, cell phone, magazine subscription or insurance policy. This translates into hundreds of millions of forms that need to be processed through automated data capture and data keying operation.

Automated data capture solutions read up to 80% of address blocks without human intervention, and when combined with efficient keying schemes can eliminate over 90% of unnecessary keying currently used with non automated, traditional data entry tools. Good form design can further improve the accuracy of automated data capture.

Parascript’s automated data capture technology

Parascript’s automated data capture technology improves data processing speed and accuracy. Automated data capture further eliminates keystrokes with name and address recognition software and is able to verify information at the point of capture. Parascript’s automated data capture software automatically captures and interprets machine printed and handwritten information on forms and cross-validates data against databases – such as the USPS address database and the U.S. Census Bureau databases of names - reducing manual keying and improving data accuracy.

Parascript recognizes that partnering with leading service bureaus presents opportunities to combine its technological strengths and expertise with other experts in the industry that offer complete automated data capture services. Automated data capture software is customizable to address customer-specific automated data capture needs. With automated data capture software’s distinct ability to read all writing styles—machine print, handprint and cursive— Parascript’s automated data capture solutions are helping data processing centers, business process outsourcing companies and service bureaus extract meaningful information from business reply mail cards, change of address forms, HCFA, UB-92 and other field-intensive forms with increased speed, improved accuracy and reduced costs.

Turning data into actionable information presents a tremendous value in today’s world. That is why efficient and reliable automated data capture is extremely important for business success. Commercial enterprises and government agencies are broadly employing Parascript’s latest automated data capture technology to improve recognition rates, accuracy and turnaround time, increase productivity and reduce data entry costs.

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